Customer Acquisition Cost Benchmarks By Channel

Podcast: The Innovation Attorney Podcast · The Innovation Attorney

Opublikowano: 2026-10-11

Cursor added its first enterprise sales representative only after crossing 200 million dollars in annual recurring revenue. Before that point, an artificial intelligence coding company that eventually reached 500 million dollars in revenue in under 24 months closed every dollar of it without a single salesperson picking up a phone. That fact alone should worry any founder who just approved a 2026 marketing budget built around the assumption that paid advertising is still the cheapest way to add a customer, because the channel level data says otherwise, and the gap between what a platform reports and what a customer actually costs is wider...