Revlon's Amazon Video Ads, Apple Blocks Ad Tech, Yazen Raises €50M

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-12

Revlon just gave brands the clearest public proof yet that Amazon's interactive video ads drive real purchases. Meanwhile, Apple's new ad tech block list could quietly break retargeting for thousands of ecommerce brands heading into Q4. In this episode: Revlon's Chief Digital Marketing Officer Kelly Solomon publicly detailed at Advertising Week New York how the brand used Amazon's interactive video ad units to link upper-funnel brand video directly to shoppable purchase outcomes — one of the first brand-side breakdowns of the format in practice. Apple has introduced a new block list targeting data brokers and cross-site ad te...