Who Replaces Switzerland? Mathieu Roche on Rebuilding the Identity Commons

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-10-11

For years, LiveRamp played the role of “Switzerland” in digital advertising: a neutral identity layer connecting brands, agencies, publishers, platforms, data providers, and measurement partners. But with Publicis moving to acquire LiveRamp, can infrastructure owned by one of the world’s largest agency groups still credibly claim neutrality? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Mathieu Roche, Co-founder and CEO of ID5, to explore what happens when one of advertising’s most important shared rails suddenly has an owner with a very different strategic position. Mathieu argues that the indu...