How a Clothing Brand Dominated F1's Greatest Teams: Alessandro Benetton (E442)

Podcast: The High Performance Podcast · High Performance

Opublikowano: 2026-10-12

Alessandro Benetton knows what it means to challenge an established order. When the Benetton family entered Formula 1 from the world of fashion, the paddock laughed. But rather than trying to fit in, they rewrote the rules, and went on to win world championships. Alessandro joins us to reflect on the decisions that changed everything, from recognising Michael Schumacher’s extraordinary talent before the rest of the sport caught on to standing by his team when allegations of cheating threatened the family’s reputation. He shares why backing your instincts, challenging convention and trusting the people around you...