68% of Google Searches End Without a Click — Now What?

Podcast: Answer Engine Optimization (AEO): The AI Search Podcast · AEO Engine

Opublikowano: 2026-10-12

Nearly 68% of US Google searches now end without a click, and AEO Engine's episode "68% of Google Searches End Without a Click — Now What?" explains how brands including those competing on Google AI Overviews and Perplexity can win citations instead of visits. Key takeaways: 68% of US Google searches in 2026 end with zero clicks.Google AI Overviews now answer queries before users reach organic results.AEO (Answer Engine Optimization) targets citations inside ChatGPT and Perplexity answers.GEO and Agentic SEO replace traditional ranking tactics as AI agents mediate buying decisions.Brands cited by LLMs gain leads without website tr...