Train Your Team When Not to Use AI with Brandon Urich of SwiftOtter

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-12

Brent sat down with Brandon Urich at Shoptalk Fall in Nashville. Brandon is the president of SwiftOtter, a full-service digital agency that grew out of the Magento developer training business its founder Joseph built, and that now works across Adobe Commerce, Shopify and BigCommerce with headless builds on Next.js. The conversation covers how the best kept secret in the agency space turned its attention to agency services, the point where an eCommerce platform's content tools cap out and a headless front end takes over, why the failed headless projects of five to ten years ago look...