360. Keith Barlow, Founder & CEO of XENOM

Podcast: Fitt Insider · Joe Vennare

Opublikowano: 2026-10-12

Today, I'm joined by Keith Barlow, founder & CEO of XENOM. A two-day, 10-event competition testing gymnastics, strength, and metabolic conditioning, XENOM is positioned as the mass-participation alternative to elite-only fitness competitions. In this episode, we discuss building the "decathlon of fitness." We also cover: Partnering with CrossFit and HYROX Competitive fitness as a cultural phenomenon The business model behind large-scale fitness events Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow u...