Leading the Market Through AI Disruption with Demandbase CMO Rachel Truair

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-10-12

Rachel Truair is the Chief Marketing Officer of Demandbase, the pipeline engine for AI go-to-market trusted by some of the world's leading B2B enterprise brands. Rachel joined Demandbase in January 2026 after more than two decades in B2B marketing leadership, including CMO roles at Simpro Group and Cart.com and senior roles at Adobe, Confluent, Oracle, and 3M. In this episode, Rachel chats with Sydney Sloan to look at AI disruption from the customer's side of the table. She shares what Labs by Demandbase is seeing in ChatGPT-referred traffic to B2B websites...