Jean-Léopold Schuybroek: Four decades of building independent PR

Podcast: Earned First · Arun Sudhaman

Opublikowano: 2026-10-13

Jean-Leopold Schuybroek, chair of PROI’s International Development Group, joins the Earned First podcast to reflect on four decades in the consultancy business. The Interel founder and former ICCO chair has spent 20 years building PROI into a network of independent firms that now covers most of the world. In conversation with Earned First’s Arun Sudhaman, the episode explores: what he looks for in a firm before it is bigwhy clients now build their own rosters of independentshow public affairs outgrew its cosy lobbying originsthe silos agencies built for themselves.