TheBitCast

Beyond the Algorithm: Building B2B Brands That Get Found with Gilroy's Gareth Clark

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-10-13

In this episode of Life in Digital, host Holly Simpson is joined by Gareth Clark, Managing Director at Gilroy, to explore how B2B marketing is evolving in the age of AI. Gareth shares his career journey and why developing the next generation of B2B marketers is becoming increasingly important as the skills, expectations and demands of the industry continue to change. The conversation explores how agencies and brands can better identify and develop future leaders, why agencies need to rethink their role in an AI-driven world, and the value of building a connected ecosystem rather...