How Cal AI Scaled Influencer Marketing Without Killing Views

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-10-13

How do you scale influencer marketing without turning every creator video into an expensive infomercial? Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions. Instead of forcing creators into a brand-approved format, Cal AI let influencers create the content their audience already loved, then tested exactly how and when the app should be integrated. We also get into the testing mindset behind it all: taking big bets, finding...