How Sweet Loren's Built a $100M Brand Without Venture Capital

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-10-13

Building a $100 million CPG brand without venture capital takes more than a great product — it takes conviction, discipline, and a willingness to play the long game. In this episode of Taste Radio, Loren Castle, the founder and CEO of better-for-you refrigerated dough brand Sweet Loren's, breaks down how she built a profitable business by challenging category conventions, winning over major retailers, and refusing to compromise on taste. She shares the pivotal decisions that fueled the brand's growth, why mastering just two SKUs helped pave the way, and how she's positioning Sweet Loren's for its next phas...