288: How to Run Black Friday Without Cutting Your Price

Podcast: Creator's MBA: Marketing Tips for Digital Product Entrepreneurs · Dr. Destini Copp

Opublikowano: 2026-10-14

Send us Fan Mail For a long time my Black Friday campaign started with a discount, and then I built every email and countdown around that number. Over the past few years I've changed how I do this, and now most of my Black Friday campaigns in Creator's MBA and HobbyScool don't have a discount on them at all. In this episode I walk through what a discount really costs you and five ways to structure a Black Friday offer that work better than a price cut, with real examples from both of my businesses...