10ML Targets European Dominance After Reaching Ten Million ARR

Podcast: The News Front Podcast · The News Front from Magic PR

Opublikowano: 2026-10-14

In this episode, we explore the rapid ascent of 10ML, the Dortmund-based perfume retailer that has achieved €10 million in annual revenue run rate (ARR) in less than two years. With a loyal base of over 100,000 customers, 10ML is disrupting the fragrance market by offering original perfumes from 89 designer and niche houses across 26 European countries. The discussion centers on the company’s ambitious three-year strategy, backed by a €35 million commitment directed toward AI integration, inventory expansion, and logistical growth. We examine how 10ML is leveraging cutting-edge technology, including the world’s first AI perfume decanting pop-up in Germany, to bridge the gap betw...