How Orita Uses AI to Fix the Email Timing Problem Most Brands Don’t Know They Have | Daniel Brady

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-10-14

Most brands focus on what they send. Orita focuses on when — and the results speak for themselves. Daniel Brady, co-founder and co-CEO of Orita, joins me to break down how their ML platform models customer behavior to predict the exact moment someone is ready to buy. From win-back flows delivering 5-10X performance to a BFCM Scenario Planner built for Black Friday prep — this one is packed. Topics covered: – Why “last 90 days active” segmentation is leaving money on the table – Causal modeling vs. propensity scoring — what actually works – Win-back flows that improved 5-10X with zero c...