Ep 117: Building a HUB - Not an audience, that creates an inner buyers list of paying clients

Podcast: The Boutique CEO® with Chris Williams · Christine Williams

Opublikowano: 2026-10-14

In this episode of The Boutique CEO Podcast, Christine Williams explains why building a large audience is not the same as building a profitable business. Instead of chasing followers, likes, views, and reach, Christine introduces the concept of a hub, a home base where the right people can deepen their relationship with you, experience your expertise, build trust, and naturally move toward becoming clients. Christine explains why social media is useful for attracting attention, but should not be the foundation of your business. Algorithms change, accounts can disappear, and followers do not necessarily become buyers. A hub...