Executive Briefing: Thursday 15 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-14

Executive summary Today's briefing highlights major shifts in marketing strategy and technology. Publicis is successfully pivoting to AI-centric pitches directly to CEOs, while Google Ads introduces new controls for channel prioritisation and budget allocation. Simultaneously, Contentsquare launched an AI-first platform to analyse combined human and agent customer journeys. Publishers are also uniting to protect content from AI exploitation, as brands like Nestlé and SheaMoisture reorganise their creator marketing for direct commercial outcomes. Publicis shifts to AI-focused CEO pitches Publicis Groupe is increasingly winning new business by pitching directly to C...