The buyer in your head isn't your market 🎯 Ayse Guvencer

Podcast: Millennial Masters · with Daniel Ionescu

Opublikowano: 2026-10-14

Being close to a problem can make you dangerously confident about the buyer. Ayse Guvencer calls this the domain expert trap: lived pain can narrow how you see the market. Ayse moved from agency work and roles at Google and Sage into advising early-stage companies, where buyer research kept exposing assumptions teams had treated as facts. Those assumptions can shape the product and sales story before anyone checks them. Breaking them early can save months of work and money later. What we cover 1️⃣ Early enthusiasm can distort the roadmap Earl...