Fresh-Market Breakthroughs: The Next Wave of Genetics With Cort Brazelton

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-10-14

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), welcomes back Cort Brazelton of Fall Creek Farms and Nursery. A regular contributor to the podcast, Brazelton brings his characteristic energy and insights to the conversation, which covers recent changes at Fall Creek — including his decision to leave space for new leadership. Brazelton describes rapid global blueberry growth and a bimodal market where “better blueberries” command higher price floors, driven by genetics, execution and consistent quality at scale. “This industry is...