TikTok Shop Backs Small Creators, Google Ads Adds Budget Control

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-15

TikTok Shop's own data is challenging how brands spend creator budgets. Google just handed advertisers real control over Performance Max. And Shopify says AI is converting shoppers better than Google Search. In this episode: TikTok Shop's internal data reveals that smaller creators posting higher volumes of videos are outperforming big-name influencer deals, with the platform naming this its core success formula heading into Q4. Google Ads has launched channel prioritisation controls and budget allocation tools, letting advertisers override automated decisions and direct spend toward specific channels like Search or Shopping instead of leaving it to Performance...