Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-15

Mark Sifrit is the general manager of North America for G10X, a digital and AI solutions company that builds AI and technology solutions at scale for enterprises. Isaac Morey sat down with him on the floor at Shoptalk Fall in Nashville. In this conversation, shoppers move from traditional search to agentic search, and Mark asks whether a company shows up in the answer at all. He covers what a company keeps private, what it makes public and how agents reach it, why agents learn through their interactions so a company can go back and educate them...