Beyond Transactions: Building Cultural Connections and Brand Alliances

Podcast: CanadianSME Small Business Podcast · SK Uddin

Opublikowano: 2026-10-15

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. A sponsorship can be a logo on a banner, or it can become the start of something much bigger. Today, we explore what makes brands, events, and communities worth partnering with. Joining us is Jacquelene Jackie Clarke, Founder and CEO of The Well Connected. With 15 years across PR, entertainment, and experiential marketing, Jackie has built a career around finding the right people, ideas, and opportunities to bring together. Key Highlights Finding the Opportunity: Why Jackie created a new lane in sponsorship.Partnership That...