326. Your Most Expensive Offer Might Be Your Worst One

Podcast: No BS Mastery Podcast · Pia Silva

Opublikowano: 2026-10-15

Most people assume that a $15,000 project is automatically better than an $8,000 project. But a higher price does not necessarily mean more profit. In fact, it often means the opposite. Years ago, I worked with someone named Sean who was trying to sell more of his $15,000 full-service projects and fewer of his $8,000 packages. When we ran the numbers, he discovered that the $8,000 package was twice as profitable and much easier to sell. He stopped offering the bigger project completely. This happens because premium service providers often overdeliver on their most...