Ben Lyttleton: Martin O’Neill, Moneyball & Why Celtic Need a Sporting Director | The Huddle Breakdown Interview

Podcast: The Huddle Breakdown · The Huddle Breakdown

Opublikowano: 2026-10-15

Football author and executive Ben Lyttleton (Twelve Yards, Edge, Football School) joins Alan and James on The Huddle Breakdown Interview to talk about how data analytics is changing football and what that means for Celtic. Ben goes behind the scenes of the Netherlands’ penalty data before the 2010 World Cup final. He explains why your best penalty taker should go first or fourth, and why most Premier League transfers fail. He also makes the case for a sporting director as the “guardian of the culture.” Then the conversation turns to Martin O’Neill. Ben explains how the man-management strengths that won Celtic t...