Executive Briefing: Friday 16 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-15

Intensified Scrutiny on Advertising Data Practices Reveals Human Cost The advertising industry faces heightened scrutiny over data collection and usage, as evidenced by a Connecticut Attorney General report detailing a consumer receiving cremation service ads after chemotherapy due to data broker sales. This follows Publicis' US$350 million settlement for its role in opioid marketing, where its Verilogue unit reportedly recorded private patient-doctor conversations to guide opioid promotion, a practice still active under a new unit, Insagic. These cases underscore the urgent need for brands to re-evaluate their data handling practices, move beyond simply legal compliance...