“That Won’t Take Long” and Other Stories Entrepreneurs Tell Themselves

Podcast: The Vignette Effect · Raquel Furman

Opublikowano: 2026-10-15

A project takes longer than expected. A marketing message that seems perfectly clear doesn’t communicate what you thought it would. These familiar business frustrations share something surprising: the shortcuts our brains take. Inspired by a post from author Daniel Pink, Raquel Furman explores two behavioral science concepts, the planning fallacy and the curse of knowledge, through the lens of branding, marketing, and running a business. From a subway commute to an annual event and an unexpectedly popular Instagram Reel, Raquel shares examples that might make you reconsider a few of your own assumptions. ...