Fixing Call of Duty: Inside Activision’s Modern Warfare 4 comeback plan
Podcast: The Game Business Show · Hosted by Christopher Dring
Opublikowano: 2026-10-15
It's a mega edition of The Game business this week, featuring two huge interviews. Our big focus is on Activision’s bid to regain fan trust with this year’s Call of Duty: Modern Warfare 4, featuring insight from chief marketing officer Tyler Bahl. We discuss leaving PS4, Xbox One and Game Pass, returning to Nintendo, the disappointment of Black Ops 7, the GTA 6 opportunity, press coverage and the surprise success of the Black Ops 1 and 2 PlayStation ports.As well as that, we also have an interview with Lucasfilm Games VP Douglas Reilley and Fuse Games boss Matt Webster to discuss a mo...