Nofollow Backlinks Do Boost Rankings (The Tests Google Doesn't Talk About)

Podcast: The Edward Show · Edward Sturm

Opublikowano: 2026-10-15

E1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the idea that nofollow links have no SEO value. The practical takeaway: look beyond the link attribute. Pay attention to whether the linking page ranks on Google and attracts organic traffic. In this episode: - Google's 2019 change: Google shifted from ignoring nofollow links as ranking signals to treating nofollow, sponsored, and UGC attributes as hints about which links to consider or exclude. - Rand Fishkin's experiments: Two tests pointed...