Meta Sells Prime-Time Feed Slots, Dunelm Hits 41% Digital

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-16

Meta is letting brands book feed ad windows like TV prime-time slots. Dunelm just proved homewares can cross 41% digital revenue. Both numbers should change how you plan. In this episode: Meta launched Ads Super Burst, a reservation-style ad product letting advertisers lock in concentrated feed windows with guaranteed reach — a direct shift away from pure auction-based buying toward TV-style planning. Whatnot Germany GM Isabell Weiser argues live commerce is expanding well beyond collectibles into mainstream categories, with seller personality and authenticity — not product specs — identified as the primary conversion driver in the German market. Dunelm reported that d...