The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of Programmatic

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-10-15

Programmatic advertising has spent years getting smarter about audiences. But what if the bigger problem is that buyers still don’t fully understand what they’re actually buying? Eric Tilbury, Vice President of Programmatic Ops & Solutions Engineering at Inuvo, joins Rio Longacre and Brett House for a deep dive into the machinery underneath modern programmatic advertising—and why better technology doesn’t necessarily produce better media buying. Eric is an operator first. He has spent more than a decade inside campaign management, supply optimization, contextual decisioning, CTV, DSPs and the plumbing that determines whether a bid requ...