Programmatic Rewired: Rethinking Supply, Curation and Efficiency with BRAVE's Alex Heng

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-10-15

In this episode of Life in Digital, host Ryan Stewart is joined by Alex Heng, Director of Demand Strategy & Partnerships at BRAVE, to explore the forces reshaping today's programmatic ecosystem. Alex shares his career journey and explains BRAVE's role in the supply chain as buyers and sellers navigate an increasingly complex market. The conversation dives into traffic shaping, why Supply Path Optimisation hasn't fully solved fragmentation, and how advertisers can find opportunities within an increasingly diverse ecosystem. Ryan and Alex also unpack the rise of curation as a go-to-market strategy for SSPs, the future of identity as...