Connect Marketing to Your P&L with Mohammed Hedadji of Nodus

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-16

Mohammed Hedadji is the CEO and one of the co-founders of Nodus, a growth systems agency for retail and high consideration brands. Isaac Morey sat down with him for the final interview of Shoptalk Fall in Nashville, the day after Nodus turned four. In this conversation, Mohammed traces Nodus back to almost ten years at Red Ventures working with Walmart, Procter and Gamble and Apple, and explains why the middle market needs a partner that grounds marketing in the P&L before adding more tools, since the average brand has double the vendors it had five years...