Executive Briefing: Saturday 17 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-16

Google has launched its Universal Cart in the US, signalling a significant shift in e-commerce discovery and reinforcing the need for Generative Engine Optimisation (GEO). Concurrently, privacy concerns are heightening with ChatGPT's ad targeting based on prompts and new regulations proposing to switch off marketing by default for children. Media buying is also evolving, with Meta introducing TV-style ad slots for guaranteed reach. Google's Universal Cart and AI search reshape e-commerce Google has launched its Universal Cart in the US, enabling consumers to add products from multiple retailers into a single cart directly...