The Next Big Thing… Or The Next Big Bust?

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-10-16

Protein soda and hard sports drinks are making moves—but is either category built to last? With protein soda betting on big demand for functional fizz and hard sports drinks racking up eye-popping sales, we debate which category has the bigger upside. We also discuss what Constellation Brands' $75 million acquisition of Spikedade signals for beverage alcohol and the news that Justin Timberlake and Jessica Biel have joined protein soda brand Proda as co-founders. This episode also revisits two interviews from Taste Radio's San Diego meetup, featuring Maddie Serviente, a partner at early-stage investor network The Angel Group, and...