Amex Verifies AI Agents, Target's Ad Metric Fails to Convince

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-17

American Express just built the trust layer agentic commerce needs. Meanwhile, Target's retail media push is hitting a measurement credibility wall — and The Independent's revenue flip signals where product discovery is heading. In this episode: The Independent CEO Christian Broughton confirmed that in September 2026, social commerce revenue overtook SEO-driven affiliate revenue for the first time — a concrete inflection point in how digital publishers monetise product content. A senior Target executive publicly acknowledged that most brand partners are not yet on board with the retailer's new ad metric designed to connect spend directly to sales outcomes, exposing a tr...