If You Only Lead Sales, You're Not a CRO.

Podcast: RevOpsAF The Podcast · Matt Volm

Opublikowano: 2026-10-16

If your CRO's responsibility starts at qualified opportunity and ends at closed won — that's a Chief Sales Officer, not a Chief Revenue Officer. There's a difference, and it matters. In this episode, Matthew Volm sits down with Rebecca Grimes, CRO at SheerID, to break down what it actually means to own the full revenue lifecycle — from first awareness through year-five retention — and why RevOps is the most critical function to get right inside that model. Rebecca shares how she structures her revenue org, why she prioritizes CS time at least 60/40 over sales, h...