S2 E92 - The Contractor's Guide to Pricing, Sales, and Profit in 2027

Podcast: Beers With Contractors · Beers with Contractors

Opublikowano: 2026-10-15

In this episode of Beers with Contractors, Will opens an October episode by encouraging comments and explaining his annual goal-planning process: start in October, collaborate with the team, and lock budgets by mid-November, noting the first budgeting year is often messy but improves control. Using a MidCon home-service case study, he shows how to reverse-engineer a 2027 target from installs (not sales): $3M with a $12,500 average job requires 240 jobs, 727 qualified appointments at a 33% close rate, and 807 leads at 90% lead-to-appointment conversion. With an 8% marketing budget ($240,000), allowable CPL is about $297, and the sales team must hit about $4,126 average dollars per appointment. He...