AppLovin for Black Friday 2026: What to Copy, What to Skip, and How to Build Your Q4 Ad Plan

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-10-17

In this episode, I go through the whole playbook section by section. I cover what’s worth copying, where I disagree, and how I’d turn it into a real Q4 plan for brands doing $5M+ a year. Spending more and making more ads is not a strategy. What I cover: – Why your BFCM campaigns should be live in October, not Thanksgiving week – ROAS vs. CPP: which campaign goal fits your offer, and why holiday bundles change the answer – Day 0 vs. Day 7 conversion windows, and how to match them to your customer’s buying cycle –...