Ep. 145 - It's Not About Budget, It's About Having Something Worth Saying, with Started PR

Podcast: The Payments Shed · Grant Evans and Justin Hanna

Opublikowano: 2026-10-17

Every fintech wants to stand out. But when everyone is promising to revolutionise finance, transform payments and change the industry, how do you actually get noticed? And is spending more money on PR really the answer? Recorded live at Fintech Meetup Europe in Lisbon, Justin Hanna is joined by Kimberley Waldron, Founder of Starter PR, to explore why so much fintech communication sounds the same, what makes a story genuinely newsworthy and how companies can build credibility beyond the usual industry buzzwords. From the growing demand for real evidence behind AI claims to the challenges...