EU Parcel Tax Cuts Shein & Temu Volumes 42%, Retail Media Rises

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-18

The EU's new parcel tax is already reshaping trade flows — Shein and Temu volumes through Liège Airport collapsed 42% in months. Plus: why brands are spending more on retail media even as growth slows. In this episode: Europe's top 100 marketplaces are on track to generate €175.8 billion in GMV this year, with 79.5% of that coming from cross-border transactions — making domestic-only strategies increasingly unviable for European sellers. Consumer brands are increasing retail media budgets on platforms like Amazon and Zalando even as overall sales growth softens, raising the question of whether the spend is driving new revenue or simply...