The Secrets to Web2App Growth (And the Risks Nobody Talks About)

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-10-17

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it? In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows. We’ll explore where web-to-app is heading, the biggest mistakes app businesses need to avoid, and how tools like ad spying and domain analysis can help you understand what's working in the market. If yo...