#216: Sarah Gilbert — PR for Indie Authors, Thinking Like a Publicist, and Starting Small to Build Momentum

Podcast: London Writers' Salon · Parul Bavishi, Matthew Trinetti

Opublikowano: 2026-10-18

Lulu PR Manager Sarah Gilbert on building a reader-first publicity plan, pitching the media as an indie author, and turning small grassroots wins into lasting momentum. You'll learn Why earned media carries more weight with readers than anything you pay for.The question every author should answer about their book before planning any publicity.How writing a press release can clarify what your book is really about, even if you never send it.When the story behind your book is more pitchable than the book itself.How to build a media list and write a pitch...