Executive Briefing: Monday 19 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-18

Australian marketers face a shifting landscape with internet advertising outpacing agency-booked spend, indicating a broader base for new ad dollars. While senior marketers show increased confidence in AI for decision-making, its adoption outpaces safeguarding. Regionally, Queensland anticipates significant investment flows, influencing consumer spend and agency competition. Meanwhile, the under-16 social media ban's advertising impact has been less severe than initially projected. Advertising spend shifts to direct internet channels Australia's advertising market shows a two-speed economy, with internet advertising growing 14% to reach $19.8 billion in FY26, marking its strongest financial-year growth in four years. This...