Ritual Expands, Hospitals Enter Longevity & Sweetener Study Shocks

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-10-19

Ritual just made its boldest move since founding, and hospitals are now competing on longevity turf. If you formulate, market, or build in consumer health, today's four stories demand your attention. In this episode: Ritual CEO Kat Schneider is personally leading the brand's first category expansion in six years, signalling that even transparency-led DTC supplement brands must broaden their portfolio to sustain growth with female consumers. A new study testing 39 sweeteners found many disrupt gut microbiome composition, with certain sweetener-medication combinations producing potentially harmful interactions — a direct formulation and labelling challenge for functional food and supplement br...