Trademark Strategy, Brand Ownership & Protecting Your Genius - Kelli Jones | Ep 373

Podcast: The Iferia Techcast · Ezekiel Iferia

Opublikowano: 2026-10-18

Ezekiel Iferia sitsdown with virtual trademark attorney and founder Kelli Jones to discuss howentrepreneurs, creators, and tech founders can protect their intellectualproperty early, avoid catastrophic rebrands, and transition from"renting" a brand to truly owning it. With over eight yearsof legal practice, Kelli left traditional private firm practice during thepandemic to make legal services accessible, transparent, and practical forsmall business owners. She breaks down the critical distinction between stateLLC filings and federal trademark ownership, unpacks the real financial mathbetween a $3,000 proactive filing versus a $100,000 infringement battle,outlines the full USPTO examination lifecycle, and s...