Is 'Get In Touch' Costing You Mortgage Leads? Featuring Bob Gentle

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2026-10-19

This is the first episode of a new Advisers Assemble segment. We send people a link and ask them what really winds them up about websites, and what they love. Personal branding coach Bob Gentle goes first, and Alex and Stephanie talk through his answers. Bob's pet hate is "get in touch" as a call to action. You'd never invite someone to a barbecue by saying "I would like you to come to my barbecue". You'd tell them it's going to be great fun, low-key, and full of people they'll like. High value, low threat. He says...