Liberating Ideas: Making Brands Mean Something, with Cat How, Founder + Creative Director

Podcast: Your World of Creativity · Mark Stinson

Opublikowano: 2026-10-19

There’s never been an easier time to make something look good. Templates, design systems, endless inspiration—and now AI—can generate everything from images and logos to entire brand campaigns. But that raises a more important creative question: Can we make it mean something? On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with Cat How, founder and executive creative director of How&How, about what her agency calls “liberating ideas”—excavating the powerful idea already inside a company and finding the verbal and visual language that allows people to understand, remember, an...