Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-10-19

Denise Persson is the Chief Marketing Officer of Snowflake, the AI Data Cloud company. With over 10 years in the role, one of the longest CMO tenures in enterprise tech, she has helped take Snowflake from roughly $1 million in revenue to more than $4 billion. She now leads a marketing team of about 700 people responsible for 40 to 50% of the company's growth, and this year marks her 30th in tech marketing. Denise shares why a new CMO's first team is the leadership team, not the marketing org, and why she throws out her own playbook every year...