Episode 283 | Aaron Burnett, CEO at Wheelhouse DMG | Data-Driven Marketing Solutions for Regulated Industries

Podcast: Project Medtech · Project Medtech

Opublikowano: 2026-10-19

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins the podcast to unpack how medtech and healthcare companies can drive measurable growth in an era where third-party tracking, long sales cycles, and HIPAA constraints break traditional performance marketing. Aaron shares his path from VP roles at AT&T Wireless and Seattle-area tech to building the agency he couldn’t find—one that pairs technical rigor with strategic sophistication and a values-led approach. The conversation dives deep into Wheelhouse’s privacy-first marketing stack, including HIPAA-compliant measurement built on private client IDs and server-side tracking, a secure AWS-based data w...