89% of Shoppers Trust Google & AI Search More Than You: The New Rules of Mattress Retail

Podcast: The FAM Podcast with Mark Kinsley · The FAM Podcast

Opublikowano: 2026-10-19

89% of your customers trust their own Google search more than the expert standing right in front of them. Are you fighting the data or using it to win? The mattress industry is in a state of "bifurcated" turbulence. While corporate giants and DTC brands are gobbling up 95% of local digital ad spend, local retailers are feeling the squeeze. In this post-Sleep Summit 2026 breakdown, Mark and Tara Kinsley unpack the raw, unfiltered insights from the industry's brightest minds. We dive deep into the "Free Cheese" analogy—why vertical integration and consolidation are setting traps for independent re...